You’re looking to invest in a digital marketing strategy, but you’re not sure which techniques and channels are going to be right for your business objectives?
Connext Digital shares the guide to choosing the right digital channels for your business in this infographic.
They make recommendations based on the following objectives:
- Brand awareness (Try a few low dollar Facebook Ad campaigns optimized for Page Post Engagements)
- Lead generation (Consider investing a few dollars per month in a SaaS software like ClickFunnels to capture leads WITHOUT having to know how to code!)
- Direct sales
They also provide the following key considerations:
- Target audience
- Budget
- Availability of talent
- Competitor benchmarking
It is incredibly important to make sure that before you even start this process that you know the goal(s) that you want your prospects to take. Do you want them to book appointments with you? Or download your eBook? Or Buy your online course?
These are all things you must know before you choose/build your online marketing platform. More often than not, it’s easy to figure out what your goal/core offer is – Hint: What does your business fulfill for your IDEAL prospect?
Once you have your goal(s) in mind, work backwards…
How would you want your customer to get ahold of you and then digitize it!
