Imagine a platform where targeting customers based on life events and their exact locations is the norm. Showing ads to your competitor’s audiences as they chop and change between devices is a seamless affair. And it’s possible to pay just $0.01 for a video view and $0.40 for each new click. It’s every entrepreneur’s dream. It also happens to be one of the world’s most popular marketing channels: Facebook ads.
With $5.8 billion dollars in revenues reported in the latest Q4 2015 report, the social giant is nothing short of crushing it. It’s enjoyed 51 percent revenue growth from the previous year– a clear indication that brands rapidly are shifting their advertising dollars away from traditional above-the-lines and straight into Facebook’s pockets.
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