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What’s New in Digital Marketing?

Why Businesses Should Start Own CTV Channel

by Alex K. | Oct 6, 2022 | Content Marketing, CTV/OTT, Online Marketing

Cable TV is no longer the only game in town when it comes to televised content. CTV, or Connected TV, is a new way for businesses to create and deliver content directly to their audiences. Here are some of the benefits of why businesses should start their own CTV...

5 Reasons to Advertise Your Business on Podcasts

by Alex K. | Sep 14, 2022 | Podcast

5 Reasons Why You Should Advertise Your Business on Podcasts If you’ve been thinking about advertising your business on podcasts, you’re not alone. Podcast advertising is one of the fastest-growing areas in digital marketing, with more and more businesses of all...

Using TikTok for Business

by Alex K. | Aug 22, 2022 | Social Media Marketing, Social Network, TikTok

Using TikTok for business is like getting in on Facebook before they were Facebook. TikTok is a video sharing social networking service that has been available in the United States since 2016. It uses short-form videos anywhere from fifteen seconds to one minute long...

How to Find Audiences that convert on Facebook

by Alex K. | Aug 15, 2022 | Buyer Persona, Facebook Ads, Social Media Marketing

There's been heavy buzz about Facebook ads - and with good reason. Between iOS 14, Facebook Conversion API and the pending cookieless world, focusing on proper buyer personas to target your prospects is more important than ever! Created properly, these personas can be...

5 Ways to Master Facebook Ad Headlines

by Alex K. | Aug 1, 2022 | Content Marketing, Digital Marketing, Facebook Ads

Lets dive into some simple Facebook Ad Headline mechanics! Drop everything you ever learned about writing long sales copy or blog headlines - Facebook ad headlines are different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad...

A Smarter Way to Market Online Using Marketing Automation

by Alex K. | Jul 28, 2022 | Digital Marketing, Marketing Automations

Marketing Automation is now the market norm. From chatbots to big information, this landscape is becoming more diverse and congested every year. Clients now observe your business through numerous channels, which is why having a marketing automation strategy is now...