“What the heck happened??” I’m sure among many colorful statements, this is probably what you said when you found out that Facebook’s ever popular Power Editor went missing last week! Well, the good news is that we found it! The tough news is that the Power Editor and Ads Manager have become one…
“So, why is this so bad,” you might be thinking…
It’s not that it’s “bad,” it’s just that so many business owners & marketers alike become quite comfortable with Facebook’s Power Editor over the years. You might also be thinking, “Why did they have both the Power Editor AND the Ads Manager?” It’s like the longest split test in history…
Well, it seemed like a split decision because every tutorial video out there would boast the Power Editor half the time and the Ads Manager the other half.
Here are some differences that you can look out for within your NEW unified Ads Manager that may throw you…
Here are some of the updated features that you can look forward to with the Power Editor and Ads Manager unity:
New and updated features include:
- Two creation workflows to choose from
- Quick Creation Flow
- Guided Creation Flow
- Import/Export and Duplication functionality
- Automatic Drafts
- Easier Reporting
If you were a former Power Editor groupie, I feel your pain…
But this is said to be a change for the better, and whether we like if or not, we have to start drinking the Ads Manager “kool-aid.”
And I get it…
A portion of or your entire content strategy may have been thrown through a loop these last few weeks with this unity & the “Facebook Zero” publisher slap. But as savvy business owners and marketers, we will press on and become even smarter and more successful because of these changes.
More and more content will be published in order to help you become more Facebook savvy & thus, super-charge your content marketing!
How are you planning on adapting to these big marketing shifts?
