There’s been heavy buzz about Facebook ads – and with good reason. Between iOS 14, Facebook Conversion API and the pending cookieless world, focusing on proper buyer personas to target your prospects is more important than ever! Created properly, these personas can be an effective tool in rocketing your popularity like a meteor, or branding your business. However, almost no one talks about using Facebook ads in reverse – as a source of valid ideas for market research. Let’s chat about how to find audiences that convert on Facebook!
How to Start Finding Audiences that Convert
Think about it… If a subject is on Facebook, and it’s got an ad, it’s likely viable. Are there groups? Fans? Often you can find out exactly how many Facebook followers a strong group or website in your niche actually has. Whether you’re simply using Facebook’s search tool to find possible audience sizes or using the ads manager, this is a more effective way to start looking at the full scope of your audience sizes and actually help you to start budgeting for your campaigns.
You can also see if people are actually interested in a particular product; how passionate they are about the subject; and what age group, gender, education background and more its members display in their profile.
That’s instant targeting! No more fumbling around in Alexa, trying to figure out what the actual human demographic is likely to be. Right there on Facebook you can see:
- What the followers are talking about
- If the niche is actively “hot”
- If it is growing
- The list goes on!
You can also get an idea of its size from the number of followers. Followers in the millions? If it may be too broad for your purposes. Only 6 followers? Watch that niche to see if it grows – perhaps even join the Facebook Group, if it’s something you’re particularly passionate about. But don’t invest any ad money yet.
Ninja Tip:
Once you’ve found a likely niche on Facebook, set up a profile page for yourself using highly specific keywords. Pay attention to the ads served up to you and you’re spying on your competition. Click on their ads, visit their sites, view their source pages and see what keywords they use in their META tags (if any).
Using Facebook ads for market research is one of the best ways to see if a niche is really on fire!
To Your Success,
