by Alex K. | Aug 15, 2022 | Buyer Persona, Facebook Ads, Social Media Marketing
There’s been heavy buzz about Facebook ads – and with good reason. Between iOS 14, Facebook Conversion API and the pending cookieless world, focusing on proper buyer personas to target your prospects is more important than ever! Created properly, these...
by Alex K. | Aug 1, 2022 | Content Marketing, Digital Marketing, Facebook Ads
Lets dive into some simple Facebook Ad Headline mechanics! Drop everything you ever learned about writing long sales copy or blog headlines – Facebook ad headlines are different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad...
by Alex K. | May 17, 2022 | Facebook Ads, Online Marketing, PPC
PPC 101: The Complete Guide to PPC Marketing PPC marketing is a cost-effective marketing strategy that helps businesses reach targeted audiences. It is one of the most impactful digital advertising methods to help drive traffic and increase sales. As great as that...
by Alex K. | Apr 28, 2022 | Content Marketing, Facebook Ads, Online Marketing, Sales Funnels
6 Strategic Ideas to Generate Quality Leads Consider your business the body and leads your heartbeat—you don’t exist without the ability to generate high quality leads and eventually convert them to customers. Now that is easier said than done right? If you find this...
by Alex K. | Feb 5, 2021 | Facebook Ads, Online Marketing, Social Media Marketing
It’s been a little over a week since Facebook announced the latest news feed change (Facebook Fumble) intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed...
by Alex K. | Feb 5, 2021 | Content Marketing, Facebook Ads, Online Marketing, Social Media Marketing
Okay, it’s no secret that HUGE changes are underway with the Facebook News Feed and it’s important to adjust your strategy. Many are calling it the “Facebook Fumble” or “Facebook Zero”. On Jan. 24, 2018, I sent a comprehensive analysis of the coming changes to the...
