by Alex K. | May 24, 2022 | Buyer Persona, Content Marketing, Customer Avatar, Online Marketing
B2B Content Creation: Creating Content People Want B2B Content Creation is a significant part of any marketing strategy, especially in the B2B world. It generates over 3x as many leads as outbound marketing and costs 62% less. Although that ROI sounds great, content...
by Alex K. | May 10, 2022 | Buyer Persona, Content Marketing, Customer Avatar, Online Marketing
The Ultimate Guide To Developing a Content Marketing Strategy Content is king, right? We’ve heard that many times as marketers, and it’s true even in 2022 as content marketing costs 62% less than traditional marketing and generates about 3 times as many leads....
by Alex K. | May 1, 2022 | Buyer Persona, Customer Avatar
A target audience is a compilation of characteristics that make up your ideal customer. Without having these critical elements established, it’s nearly impossible to understand how impactful your current marketing efforts are. Here, we will discuss the target audience...
