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The Ultimate Guide To Developing a Content Marketing Strategy

by Alex K. | May 10, 2022 | Buyer Persona, Content Marketing, Customer Avatar, Online Marketing

The Ultimate Guide To Developing a Content Marketing StrategyContent is king, right? We’ve heard that many times as marketers, and it's true even in 2022 as content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. You...

Target Audience Questions You Should Be Asking

by Alex K. | May 1, 2022 | Buyer Persona, Customer Avatar

A target audience is a compilation of characteristics that make up your ideal customer. Without having these critical elements established, it’s nearly impossible to understand how impactful your current marketing efforts are. Here, we will discuss the target audience...

6 Strategic Ideas to Generate Quality Leads

by Alex K. | Apr 28, 2022 | Content Marketing, Facebook Ads, Online Marketing, Sales Funnels

6 Strategic Ideas to Generate Quality Leads Consider your business the body and leads your heartbeat—you don’t exist without the ability to generate high quality leads and eventually convert them to customers. Now that is easier said than done right? If you find this...