Marketing Automation is now the market norm. From chatbots to big information, this landscape is becoming more diverse and congested every year. Clients now observe your business through numerous channels, which is why having a marketing automation strategy is now more of a requirement than a perk when it pertains to running a company.
To make it through in this brand-new tech era, your service needs automation. If you’re not exactly sure what this is, you’ve come to the right place. Here’s the ultimate list of marketing automation statistics in 2022 to help you put your leads & sales efforts on autopilot.
Let’s take a look at some highlights! But first …
What is Marketing Automation?
Marketing automation is merely making use of automation options to manage all the marketing procedures or client workflows in a company. It is the technology that works marketing processes and multifunctional projects throughout multiple channels instantly. With marketing automation, businesses can target consumers with automated messages across e-mail, web, social, text, etc. It helps with list building, nurturing, along with measuring total ROI on projects.
Marketing automation is not a new pattern, but it is a growing one. The history of marketing automation started in 1992, but it was only at a later phase, around 2003 when industrialization began to start. In the last few years it’s ended up being an essential company tool for countless businesses worldwide. Here are a couple of crucial patterns for 2022:
Secret Marketing Automation Statistics
- Typically, 51% of businesses are currently utilizing Marketing automation. With the majority of B2B business (58%) strategy to embrace the technology.
- Research study and Markets expected the worldwide marketing automation market size to reach USD 8.42 billion by 2027 (March 2020 study).
- Forrester anticipates that CMO financial investment for marketing automation will increase, even if the marketing spends globally keeps falling through 2021.
- According to Gartner’s newest yearly CMO Invest Study, 68% of CMOs expect their martech spending plan to increase by 2021.
Now that we’ve gone through a couple of interesting realities let’s dive in a bit much deeper and look more thorough at just how fast marketing automation is growing.
Trends
Machine learning and AI (Artificial Intelligence)
Machine learning and expert system (AI) are 2 essential strategies that are forecasted to grow exponentially in 2022. Artificial intelligence and AI permit companies to gather information about their audience and buyers and develop much better projects for them in the future. Companies that can utilize artificial intelligence and AI in conjunction with their automation software can optimize their projects’ efficiency and have massive success.
Chatbots
Chatbots were the leading automation pattern in 2020 and are predicted to grow much more in 2022. Chatbots play an important role in boosting customer support and engagement, and with chatbots, company owner can have interactions with their consumers and answer their concerns without raising a finger.
Automating social media marketing
Automated social networks marketing is, yet once again, a growing trend in 202. Automated social media marketing permits company owner to create posts weeks in advance and schedule them to release at a specific date and time. Tools like Hootsuite and Buffer make it simple to attain this.
Individualized Email Automation
Email customization plays an important role in helping entrepreneur deliver a customized experience for their audience. An all-in-one software application, like MarketingCloudFX, permits users to gather consumer information, organize it, and use it to offer automatic e-mails at the correct time.
Benefits of Automation (Key Statistics)
63% of companies using marketing automation outperformed competitors.
According to Moosend, the existing leading brands utilizing automation beat their rivals when it concerns sales and ROI. Digital advertising is set to be quickly completely automated, which will increase both revenues and the quality of advertisements.
- Sales performance increases by 14.5% after utilizing marketing automation.
77% of business owners had an increase in conversions after utilizing automation software, according to Sales Combination. Furthermore, marketing automation minimized marketing overhead by 12.2%, and The sales pipeline rate of B2B online marketers utilizing automation increased by approximately 10%.
Efficiency, conversions, and sales rates are all positively impacted by automation.
80% of marketers saw an increase in the variety of leads after using marketing automation software.
80% of the top-performing companies utilizing automation technology for the last three or more years have currently experienced the benefits of automation in regards to increased profits and customer engagements.
Additionally, Email Monday reports that 63% of companies completely or partially outsource marketing automation, which means the more substantial part of the automation industry is being outsourced at the minute. Just 37% of companies count on themselves for their automation needs, while a mere 12% decide to leave all of it to an expert.
Using chatbots can assist in saving as much as 30% of customer assistance expenses.
It is predicted that organizations invest almost $1.3 trillion every year to service customer requests. Fo the business that have actually included chatbots into their automation claim that chatbots can help save up to 30% of client assistance expenses, according to Chatbots Life.
Chatbots can assist an organization, and it’s excellent to hear that 47% of customers are open to buying items through a chatbot. By 2021, chatbots should take over 85% of customer support demands.
Automated social media posts and advertisements can conserve you more than 6 hours weekly.
According to Instapage, The most recent marketing automation stat exposes that you can save 6+ hours a week utilizing automation in social media. Running your brands’ social media channels is already a challenge, but leaving it to the bots can free up your time for you to focus on what matters. Time is money, so you’re saving money by purchasing innovation.
Adoption Stats
63% of marketers prepare to increase their marketing automation budget plan this year.
The marketing automation market is growing and has become one of the most vital trends in digital marketing. Online marketers realize this potential, and 63% of online marketers prepare to increase their marketing automation budget plan this year, according to Invespcro.
27% of businesses state that they still consider themselves “new” to automate.
According to recent research studies, 27% of companies state they still consider themselves “new” to marketing automation, whereas 86% of marketers think about “ease of usage” to be the most critical factor when examining automation tools such as webinar platforms or e-mail marketing software. This is just a small fraction of all business and a testimony to this marketing pattern’s growth.
About 51% of businesses are using automation.
Marketing automation is not a brand-new trend, but it is a growing one. According to Email Monday, About 51% of businesses are using marketing automation in 2022. Marketing automation history can be dated back to 1992, but it was only at a later stage, around 2003 when industrialization started to kick in. Over the last few years it’s become a staple for millions of organizations worldwide.
61% of companies state the application procedure of marketing automation was tough.
Developing personalized content and quality automation and integration appears to be among the most considerable difficulties, as 61% of companies state the implementation process of marketing automation was made complex in 2020. Maybe the solution is just to outsource it and leave it to the specialists.
86% of online marketers consider “ease of use” to be the most vital element when evaluating automation tools.
From chatbots to huge data, online marketers and companies are looking for the most convenient possible way to make their marketing efforts a lot much easier. It does not come as a surprise that, according to Invespcro, 86% of marketers think about “ease of usage” to be the most crucial aspect when evaluating automation tools.
Artificial intelligence (AI) is an important innovation, which its usage in marketing automation is anticipated to grow exponentially in 2022. Furthermore, chatbots, automated social media marketing, and personalized email automation are leading automation trends to keep an eye out for in 2022.
Marketing Automation ROI & Results Statistics
11. According to 65% of marketing influencers, increasing marketing ROI is the top priority for a marketing technology strategy to achieve.
Businesses remain in it to make money and to make the procedure as simple as possible. 65% of marketing influencers concur that increasing marketing ROI is the leading priority for a marketing innovation technique. The majority of the individuals from this study by Ascend 2 agreed that your marketing ROI determines how successful an MA system is.
12. 78% of successful marketers say that automation is most accountable for improving profits contribution.
Increasing income is a long-lasting objective for both marketing and sales. If the technique proves effective, that’ll improve sales and earnings. According to Lenskold, 78% of effective online marketers state that marketing automation is most responsible for improving revenue.
How does automation come into play?
Marketing automation can automate jobs you do not wish to focus a great deal of time on. This provides you extra time to concentrate on sales and earning more cash.
13. Marketing automation drives a 14.5% boost in sales productivity and a 12.2% reduction in marketing overhead.
This stat from Nucleus Research reveals simply how automation can increase sales while decreasing the expense. With that, automation then provides you more time to concentrate on conversions. Furthermore, marketing automation can manage these strategies and get rid of outsourcing. If you do not require to outsource, your marketing overhead can reduce.
14. 80% of marketing automation users saw their variety of leads increase, and 77% saw the number of conversions increase.
80% of marketing automation users saw their variety of leads increase, and 77% saw the number of conversions increase. This stat from Venture Beat reveals us that well over half of the 43 automation platforms surveyed increased leads and conversions. This is because marketing automation links marketing and sales to reach the same goal, ultimately increasing the ROI. The statistics show how marketing automation will probably be a successful investment.
15. 57% of B2B marketers used action and worth metrics to measure ROI.
According to Slideshare, a lot of B2B marketers count on reaction and value metrics to determine ROI. Action metrics tell you if your audience likes what they’re receiving, and worth metrics tell you if you’re making money at the end of the day. If your response metrics reduce, you can utilize your marketing system to start A/B testing and retarget your audience. If your worth metrics decline, you might need to reassess if your automation system targets the ideal company goals.
Limitations/Challenges Data
16. 16% of Online marketers Believe Their # 1 Obstacle is Developing Quality Automation.
16% of online marketers believe creating quality automation is the greatest, which is nothing we’ve not heard before. You do not want your marketing automation system to send your customers useless information, and what you want is for it to link to your clients with important content.
17. Just 19% of individuals saw a dramatic boost in certified leads with automation.
A distressing statistic, Just 19% of people, saw a dramatic boost in qualified leads with marketing automation in 2020, according to LeadMD. LeadMD only found out that 31% of marketers see some growth in qualified leads.
18. The biggest objection to marketing automation is that there are more affordable alternatives.
A study from KDM reveals that there are more affordable options in general to marketing automation. Half of this research study keeps away from marketing automation due to the fact that they think there are more affordable options. Yes, marketing automation is pricey, but you’ll likely get a better ROI in the end.
19. 56% of marketing influencers discover data management to be the most difficult marketing innovation to implement.
56% of marketing influencers find data management to be the most challenging marketing technology to execute. It can take time to get used to, but you can avoid the headache and scale your marketing automation platform with time.
Summary
If you’re going to take anything far from these marketing automation statistics, marketing automation is a financial investment. If you can choose the ideal automation platforms that support your business, you can watch your income grow.
To Your Success!
