Are you still living in the dark ages? Well, allow me to shed some light on the subject and give you three things you probably didn’t know that can boost your local SEO game. Here are the 3 things you didn’t know about online directories!
Consistency is key.
You might think that as long as your business information is listed somewhere on the internet, you’re good to go. WRONG. When it comes to any online directory, consistency is king. Search engines pay attention to how consistent your business information is across multiple platforms and if it’s not consistent, they might not trust the information and your business could get lost in the sea of search results. So make sure that your business name, address, phone number and website are the same everywhere.
Reviews matter more than you think.
Sure, you might have a great website, but what are people saying about your business online? Search engines pay attention to customer reviews and the more positive ones you have, the more likely it is that your business will rank higher in search results. Encourage your customers to leave reviews on your online directory listings, and make sure to respond to both positive and negative reviews to show that you care about your customers’ experiences.
Online directories aren’t just for search visibility.
Sure, being listed can improve your search visibility, but that’s not all they’re good for. When customers search for businesses on online directories, they’re more likely to visit the business’s website and potentially become a customer. This is because online directories often provide detailed information about a business, including photos, reviews, and contact information, which can help customers make a decision about whether to visit the business. So online directories are not only good for visibility but also for driving website traffic and lead generation.
In conclusion, online directories might seem like a small piece of the local SEO puzzle, but they can have a huge impact on your business’s visibility, reputation, and website traffic. So don’t be a dinosaur, get your business listed on some online directories and watch your local SEO soar.
